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Hi, nice to meet you.
Hi, nice to meet you! Welcome to corals + cognacs, a life and style blog of sorts. I’m Hallie, a twenty-something fashion fiend, shoe hoarder and the Editor/Chief Style Officer behind this blog.
Here, you’ll find outfit inspirations, wardrobe creations and musings on my ever-evolving list of latest obsessions.
I hope you enjoy reading corals + cogancs as much as I enjoy writing it
FAQ //LOCATION: New York, New York •BY WAY OF: The Midwest (Cleveland/Chicago) •HOW WOULD YOU DISCRIBE YOUR STYLE? Attainable, trendy and fun. I’m constantly wearing unexpected pairings – like statement pumps and a graphic tee. •FAVORITE ITEM IN YOUR CLOSET? The vintage Gucci clutch I thrifted for $40. •ANY OBSESSIONS? Silk blouses, diptyque candles and SoulCycle. •GUILTY PLEASURE? Eating trail mix and shoe shopping. Both in excess. •WANNA GRAB A DRINK? Always – Ketel dirty martini, please.
ARE YOU A FULL-TIME BLOGGER? No, I work at an agency doing social media strategy. •WHY DID YOU START YOUR BLOG? Style tends to take a back seat at the office. Since sartorial humor and an expertly crafted color-block can get lost in the boardroom, I decided to create a blog, where I’d hoped my writing, styling and excessive shoe collection would be better comprehended. •WHAT’S IT ABOUT? Living stylish and spontaneously in New York City – and beyond. •HOW’D YOU THINK OF THE NAME? To be honest, the name just came to me. I’m a big color-blocker and a sucker for alliteration in writing. It just fit. •WHAT’S THE CORRECT WAY TO WRITE IT? corals + cognacs.
HOW DO YOU PRONOUNCE IT? corals and cone-yaks. •WHAT KIND OF CAMERA DO YOU USE? A Canon T3i with a 50mm f/1.8 lens. •DON’T YOU FEEL WEIRD TAKING PHOTOS OF YOURSELF IN THE CITY? Absolutely. Everyone looks at me like I’m insane – especially when it’s cold. Wouldn’t you? •DO YOU OFFER ADVERTISING AND SPONSORSHIP PACKAGES? Yep! Shoot me an e-mail and let’s talk. •HOW ELSE CAN WE KEEP IN TOUCH? On Twitter, Facebook and Instagram.
While I was there, I got the inside scoop from event-goers, avid shoppers and Target reps. So before you brave the Limsanity, read these tips on how to get what you want from the collaboration. Unless, that is, you’re eyeing that Boom sweater.
Just kidding — grab a pen, some paper (or maybe just bookmark this post) and let’s get to it. You’ve got this.
WHAT YOU NEED TO KNOW:
Target is doing the work for you. The brand claims they’l keep you informed of 3.1 Phillip Lim collaboration launch if you opt-in for e-mail updates and text messages. I wouldn’t rely on them for exactly when the collection launches online, but hey; might as well.
Learn from the past. Target designer collections have landed online anywhere between midnight and 5:00 a.m. Remember Missoni for Target in 2011? My roommate at the time (hi, Michelle) pulled an all-nighter like a fashion champ. Thankfully, she shouted at me around 5 a.m. that the collection was live, 45 minutes before my alarm. Get a Michelle or a reliable alarm clock.
Know this: Shipping is usually free if you spend $50 or more.
Set your expectations. Though it’s impossible to predict how popular the Phillip Lim for Target collection will be, the consensus at last week’s party was that it’s about to be Missoni-pocalypse: The Sequel. I’ve heard there’s limited supply of each item and they will not be replenished, so stay focused. Oh, and…
Forget buyer’s remorse. I asked, and two Target employees told me this designer collaboration follows the general rule for returns is — 90 days with tags and receipt.
Also, know that the collection runs slightly large (Phillip Lim’s design aesthetic is more relaxed in fit). I bought a small in the leopard blazer.
HOW TO PLAN AHEAD:
Strategize. Re-acquaint with the whole lineand figure out your plan of attack (you probably won’t have time to shop around).
Study. There’s about 100 items total — 29 of which are only available online. There are a few styles of Pashli-esque bags (in mustard, grey, navy and black). Mini bags are $34.99 and full sizes are $54.99. Sweaters and printed separates are in the $20-$50 range. There are no women’s shoes.
Listen. Follow @TargetStyle on Twitter and set a saved search (or bookmark) the #PhillipLimforTarget hashtag. Check them often. Target has only vaguely said the collection will launch “in the early morning” on Sunday (tonight) and that online shoppers are limited to three of the same item.
Tag team it. Seriously, call your girlfriends (“…it’s time we haaad the talk.”) Either post up with me on Twitter, set your alarms, tell your girls to text you as soon as it goes live or vice a versa. Have a pal focus on bags, you get that leopard print blazer, and so on. As far as we know, everything is returnable — remember that!
WHEN THE TIME COMES:
Try not to panic.
Have your credit card ready. Seriously. Consider this: I’m the girl that doesn’t realize she can’t find her keys until she’s on her way out the door, so she ends up being late to wherever she’s going. Don’t be that girl.
Start with bags. Whether or not you’re shopping it solo, start with bags. The Pashli doppelgängers flew off the shelves at the launch party. They will be the first to sell out.
Move on to prints and leather separates. These, I found, were the most unique and noteworthy Lim-looking pieces. Party-goers ransacked the leopard- and BOOM-printed sweaters and scarves; leather jackets weren’t far behind.
Don’t plan to shop around. That’s why you planned ahead, right? You can go back for round two, girl — get in, get that Pashli and get out.
SHOPPING IN STORES?
Call ahead. Make sure your local Target is getting the line (and how much of it) in-stores.
Get there early. Obviously. Doors open at 8 a.m. at most locations, and while die-hards tend to start lining up around 3-5 a.m., I think you’d be good grabbing Starbucks and planting your ass in line at 6 or 7 a.m. Wear your running shoes (SRSLY) and don’t worry about wearing make-up; no one else will be either.
Plan ahead. A rep from the Target party told me that all bags/clothing/accessories will be in one area of the store — not their respective departments. I believe it’s the women’s apparel department.
So, what are you shopping for? Any predictions? I’m guessing the online collection will launch around 2:45 a.m. on Sunday. Good luck and godspeed, girlfriends. Report back on Sunday (or tweet me) so we can celebrate your finds!