Giveaway: Win a bottle of Tru Blooms eau de parfum ($65 value)

Certain city odors can intoxicate the senses (and, Chicagoans, I’m not talking about the Red Line late-night).

This fall, local perfume company Tru Fragrance decided to bottle the city’s essence in an exclusive, limited edition scent, called Tru Blooms Chicago. I had the pleasure of testing it out, and in a nutshell, it’s fresh, light and youthful, and can be worn year-round.

The scent is built around three floral notes – violet, lavender and rose – extracted from flowers planted in more than 22 plots across the city. I actually walked by one just last week on my way home from work (pictured below).

Given it’s exclusivity, this one’s a must-have. Perfume hoarder (*raises hand*) or not — and regardless of your roots — here’s a chance for you to bottle up the city’s essence and win this limited edition parfum. ($65 value)

It’s super simple to enter and you’ve got four chances to win, just…

a Rafflecopter giveaway
For more info, check out Tru Bloom perfume online or in select local outlets, like Art Effect ($18 for a 15 ml roll-on; $65 for a 100 ml bottle).

*Fine print: Winner will be chosen randomly; please comply with the entry above for your chance to win. Any questions? Leave ‘em in the comments! Giveaway ends Sunday 11.15 at midnight. Good luck!

Chicago Spotlight: Comfort Me Boutique

A few weeks ago, I stopped by the Lincoln Park-based boutique Comfort Me in Chicago. A friend introduced me to the family owned brick-and-motor and I instantly fell in love with its clever detailing and charming atmosphere.

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As the name implies, comfort and style go hand-in-hand here. Which a heavy focus on Chicago- and other US-based designers, Comfort Me reminds me of a bit of Anthropologie — in a good way: Artful displays, vintage furniture, a retail vibe are akin to hanging with your girlfriends; and, of course, an impressive array denim designers, layer-worthy threads, floaty dresses and loads of statement jewelry. (Hello, gift options!)

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comfort me chicagoAlyssa DIY’d this!

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Co-owners and sisters Alyssa and Bethany mingle Midwest charm with a fierce sense of fashion. Alyssa and I took a shopping break to model a few of our favorite finds from the store’s winter and spring collections:

bella dahl blouse, laurel denise bracelet

inspire bracelet

nous savons, niki jean, fluxus,

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maxi dress

Alyssa in  a Fotoula Lambros sweater, Nous Savons necklace, Nicki Jean jewelry, David Kahn jeans, layered fLuXuS tanks. My first look: Ya LA crocheted top, Bella Dahl blouse (liked it so much I bought it!), Laurel Denise cuff, vintage bracelet; second look: KLD Signature dress, my own Nine West shoes

Comfort Me has quickly become a landing spot of mine whenever I’m in the ‘hood; it’s definitely worth the trip, even if it’s just to meet handsome Harley, pictured above. Better yet, shop Comfort Me in-store and mention this post to receive 20% off your entire purchase through the end of March.

If you don’t live in Chicago, stay tuned; the girls are in talks of launching an e-commerce site so you can shop the brands you see here. Just what you need, right? Another online shopping addiction. If you do, however; stop in on Wednesday, March 28. The girl are hosting a Pyar & Co. trunk show, so you can shop, sip, eat and socialize. Hope to see you if you’re in the area! {RSVP here}

Photo Recap: Lori’s Shoes Capsule Collection

Earlier this month, Lori’s Shoes landmarked nearly 30 years of fashion, shoes and accesories and unveiled Lori’s own capsule collection for winter ’11/spring ’12.

Of course, I had to head up to their Lincoln Park shop to partake in the celebration .


In addition to previewing Lori’s newest collection, I had the pleasure of meeting Italian shoe designer Maurizio Celin of Bacio 61. Maurizio told me the inspiration behind his animal-print and tribal-patterend spring ’12 collection was the Chicago girl, because, after all, “the city is a jungle!”


My friend Amy, on the left, was keen on Kimber. My favorite pair (and my New Year’s Eve shoe for this year) was Viktoree by Steve Madden, on the right.

Guests enjoyed 20% off and gift bags filled with treats from Lori’s favorite local- and women-owned businesses. Amy ended up winning the evening’s raffle and went home with the Knockout, this killer black-and-red platform pump below. It was a tough decision, though; how awesome are the snake-print pumps on her? Some girls have all the luck!
Wearing: Topshop jacket, Romwe chiffon skirt, Forever 21 booties, Cynthia Rowley bag