Just before the holiday, I had the pleasure of brunching with Chicago’s chicest ladies and CS Magazine at Laudi Vidni, a custom handbag store in Lincoln Park, Chicago.
You know those “why didn’t I think of that?” moments? That’s how I felt when I walked into the cute little Lincoln Park boutique.
After a few mimosas and much bag browsing, I learned that Laudi Vidni aims to empower women to think outside the logo and to be their own brand.
“The idea that a ‘logo is status’ is nonsense,” co-founder Grace Tsao-Wu said when the concept first launched. “We invite women to design a handbag that announces themselves … That’s fashion, and that’s what Laudi Vidni is all about.”
Admittedly, I had trouble spelling the brand’s name at first, until co-founder Laura Kofoid explained the logic behind it: Low-dee-vid-nee. It’s individual spelled backwards.
Brilliant.
The beauty of Laudi Vidni’s designs is that they’re completely in the hands of the consumer. Or, in other words, here’s how it works: You visit the website (or shop in-store store) and choose from a number of different handbag styles. (Wristlets start at $95.)
Next, you pick your bag “skins,” most of which are soft Italian leathers available in every color and texture imaginable — from emerald crocodile to studded moto leather. You can customize the handles, tassels, lining and hardware, too. Due to the custom nature behind each handbag, each piece takes three to four weeks for delivery.
I fell in love with the stylish-yet-functional, perfectly proportioned envelope clutch. I customized my bag to feature a textured leopard print pattern, lush, Italian leather handle; and fire-engine red interior.
The Laudi Vidni ladies were sweet enough to surprise me with a monogrammed lucite bag tag, too. I’ve been carrying it non-stop since it landed in my mailbox, and my favorite ways to style it (for now) are with complementary neutral tones and the occasional mix of prints, like this striped white blazer.
My favorite thing about Laudi Vidni is that the possibilities are limitless. Although I was gifted this bag (thank you, LV!) I’m planning to take my sisters, mom, a few stylish friends and future bridesmaids back here for a(nother) afternoon of mimosas and bag-making. Talk about the perfect birthday/holiday/etc gift!
If you’re in Chicago, swing by the boutique to check it out for yourself. In the meantime, you can find them on Facebook and Twitter. Lastly, click on over to CS Magazine to see more photos from the Laudi Vidni brunch.
*Note: I was not compensated to write this article; opinions are my own.
Jessica January 8, 2024 at 8:31 am
That bag is SO cool! Loving the lucite monogram… such a great touch! I was going to say, bring it with you to New York in February, but then I remembered my name doesn’t start with an H
corals + cognacs January 8, 2024 at 11:50 am
It’s detachable! Either way, you can borrow it anytime.
Amber - Real Girl Glam January 8, 2024 at 11:29 am
I love this idea! Sometimes I feel like I’m paying a lot of money for a designer bag just because it has a name on it, when all I really want is just a great bag. Definitely checking out the site and I love the bag you designed!
corals + cognacs January 8, 2024 at 11:50 am
You def should! Thanks, Amber. Better yet, come to Chicago and we’ll plan a blogger outing (with champagne)! Happy New Year
Sarah January 8, 2024 at 12:26 pm
That bag is so gorgeous! And what a great, creative name for the boutique. I love the message behind it!
corals + cognacs January 8, 2024 at 1:08 pm
The bags are have music-themed names, too! Glad you like my bag; thanks girl!
Lia ~ Smart n Snazzy January 8, 2024 at 12:37 pm
LOVE the bag, and even more the lucite monogram! It’s gorgeous! What a perfect concept, I wish I were there! Btw, love those loafer-esque pumps!
xx
Lia
http://www.smartnsnazzy.com
corals + cognacs January 8, 2024 at 1:12 pm
Thank you! One of my recent Nordstrom Rack finds I should not be allowed to live 500 yards form any shopping establishment… #retailrestrainingorder
Katie January 8, 2024 at 12:42 pm
Love this idea! Will definitely need to check it out when I’m in Chicago (in addition to a little online browsing…)
corals + cognacs January 8, 2024 at 1:08 pm
Yes! When are you coming? We’ll have to put together a little shopping itinerary for you
Margo January 8, 2024 at 2:37 pm
OMG! How cute & fun does this type of event sound? I love the bag that you designed. I’m a total sucker for animal prints and the fact that it was textured adds even more glam to the design!
Piper Alexander January 8, 2024 at 2:54 pm
This is really neat; I especially like the monogrammed lucite tag. I don’t see your bag as an option on their site. What is the name of it?
corals + cognacs January 8, 2024 at 4:05 pm
I just e-mailed them to ask for you, Piper. I’ll get back to you!
corals + cognacs January 8, 2024 at 5:39 pm
Hey again, girl! The bag is the “Tempo” Envelope.
LV is hoping to launch their new website at the end of January and the bag will be there then. You can always call, email, Facebook, or stop by the boutique to check it out/work with them to customize the bag. Hope this helps!
megan January 8, 2024 at 9:06 pm
love that clutch hallie
Xo Megan, http://www.TfDiaries.com
Michelle January 9, 2024 at 12:01 am
Oh my, I am in love with the clutch you designed! I want it & the monogram tag!
Laudi Vidni is such a creative name (love the originality!!) and who can say no to Mimosas?! Can’t wait to make my next trip back home (Chicago) to check it out! Thanks Hallie!
xo Michelle
Iris January 9, 2024 at 7:53 am
Love the creativity of their name! Plus, it really is a great idea to be able to design your own quality handbag. I was in Chicago last summer and I wish I knew about the shop then! Oh well, time to do some online shopping The bag you designed is beaaauuutiful too!
Stephanie (Glam Slam!) January 10, 2024 at 11:59 pm
You look fantastic! I love the pairing of chic stripes with leopard print. Also, that beanie hat is such a great touch! Now…about the bag! How incredibly beautiful and awesome it is! Going w/ leopard print was a great idea my friend!
Stephanie
http://glamslamblog.com
Sloan Symington January 11, 2024 at 6:30 pm
that bag is unreal. love it hallie! xo