Boat- and Beach-Ready in jcpenney

I know, I know; the title of today’s post may have you cocking your cute little head a bit (you so just did it), but hear me out — or just peep these $10 color-block sandals to see for yourself. (…Right?)

You may have noticed through recent advertising, but jcpenney got herself a major makeover this year. While the brand isn’t a brick-and-mortar I’ve shopped frequently the past few years, I’m all about looking chic on the cheap. So, when jcp asked me to do a little summer shopping and share my favorite finds with you, I was more than happy to oblige.

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In browsing, I was particularly taken by their pool- and beach-gear, like the $12 swim separates and $24 jelly wedges I’m rocking.

As a part of their re-branding strategy, jcpenney has eliminated the need for us to carry coupons and dig for discount codes. Simply put, nothing but fair-and-square pricing schemes — and some amazingly cute summer steals.

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*Head-to-toe: Swim suit + bow-tie wedges c/o jcpenney, American Apparel skirt, Ann Taylor bracelet, Ray Ban shades

Here’s a few other #jcpfinds I found while browsing the brand’s website that will easily take you from your beach towel to a bar stool. These Nicole by Nicole Miller shorts are kind of, oh, everything.

*Shop the look: Nicole by Nicole Miller shorts, $20 / St. John’s Bay espadrille wedges, $24 / MNG by Mango necklace, $25 / Gold-tone ring, $8 / Olsenboye canvas backpack, $8