The Skinny: Diet Coke is Playing Dress Up

Beverage industry champion Coca-Cola has set out a three-year strategy for its Diet Coke brand that focuses on all things “fashionista” — pushing out the brand’s internal messaging of "a lighter approach to fashion," according to brandchannel.

Last month, I posted a quote from Karl Lagerfeld, who said "Fashion is the healthiest motivation for losing weight." Lagerfeld lost 90 lbs pounds (which I later learned was by consuming only stewed vegetables and Diet Coke, apparently), and well, now, he's flaunting that diet for Coke.

Errr... to clarify, his trim physique is set to be featured on a series of limited edition Diet Coke bottles to be released this summer.

Lagerfeld said: "It's exciting for me because I love the idea and, as everybody knows, I drink Diet Coke and nothing else, night and day. It was pure pleasure to do a campaign with people I like and for a product I love."

Zoe Howorth, market activation director for Coca-Cola UK, said the goal is for "Diet Coke to be seen as a brand for 'demanding fashionistas.'"

What do you think - have you then and/or do you now see Diet Coke as a fashionable brand?

Boutique Feature: Les Pommettes

I recently discovered the e-site of Les Pommettes, a super-chic, LA-based boutique that houses some of my favorite fashions - from the affordable Melie Bianco to the splurge-worthy Mara Hoffman.

I first read about the boutique in the April 2011 issue of Lucky Magazine (you probably did too).  Accessories Assistant Dana Mendelowitz pegged it as one of her favorite "secret sites," saying it's her "go-to site for pieces that are a bit out there but actually wearable."

I decided to browse for myself and found these two feminine frocks - on sale, no less! I'm sucha sucker for silk draping:

Bonnie Strauss Chiffon Button Up Top - Was $335, Now $95

Zimmerman Black Drape Dress - Was $355, Now $175

That gorg chiffon blouse probably wouldn't work well with my petite frame, but I'm going to lust over it anyway.

Read more on Les Pommettes blog here or browse and shop their well-edited spring/summer collection here!