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Hi, nice to meet you.
I'm Hallie, a Midwest native, New York City transplant and the mind behind corals + cognacs. If you're looking for an online destination for stylish inspiration and musings on Manhattan living, you've come to the right place.
Here's a bit more about me (and if you'd like to keep in touch, you can find me on Instagram, Twitter and Facebook).
I hope you enjoy reading corals + cognacs as much as I enjoy writing it.
FAQ //LOCATION: New York, New York •BY WAY OF: The Midwest (Cleveland/Chicago) •HOW WOULD YOU DESCRIBE YOUR STYLE? Attainable, trendy and fun. I’m constantly wearing unexpected pairings – like statement pumps and a graphic tee. •FAVORITE ITEM IN YOUR CLOSET? The vintage Gucci clutch I thrifted for $40. •ANY OBSESSIONS? I like my coffee black, my heels high and my martinis dirty. •GUILTY PLEASURES? Complex carbohydrates and shoe shopping -- both in excess. (And SoulCycle, as a result.)
ARE YOU A FULL-TIME BLOGGER? No, I work as a Development Manager and Contributing Editor at Glam.com. •WHY DID YOU START YOUR BLOG? I've spent nearly seven years on the corporate grind, where sartorial humor and an expertly crafted color-block can get lost in the boardroom. As a result, I decided to create a blog -- a space where I’d hoped my writing, styling and excessive shoe collection would be better comprehended. •WHAT’S IT ABOUT? Living stylish and spontaneously in New York City – and beyond. I aim to inspire others to have fun with fashion and to live lightheartedly •HOW’D YOU THINK OF THE NAME? To be honest, the name just came to me. I’m a big color-blocker and a sucker for alliteration in writing. It just fit. •WHAT’S THE CORRECT WAY TO WRITE IT? corals + cognacs.
HOW DO YOU PRONOUNCE IT? corals and cone-yaks. •WHAT KIND OF CAMERA DO YOU USE? A Canon T3i with a 50mm f/1.4 lens. •DON’T YOU FEEL WEIRD TAKING PHOTOS OF YOURSELF? Absolutely. Everyone looks at me like I’m insane – especially when it’s cold. Wouldn’t you? •DO YOU WORK WITH ADVERTISERS/SPONSORS? Yep! Shoot me an e-mail and let’s talk. •HOW ELSE CAN WE KEEP IN TOUCH? On Twitter, Facebook and Instagram.
Some things in life are better in moderation… Like me and public speaking.
I’m candid. Really candid. I’m a woman with too many thoughts and questions and things to say.
I always wonder if people realize what they’re getting into when they ask me to speak openly at their panels and conferences. Like, LOL! They trust me? Do they read the weird shit I write and project onto the Internet?
Okay, then. It’s cool if I say exactly what’s on my mind and make no apologies for potential discomfort, right?
Last weekend, I had the unique opportunity to speak on a panel about blogging at HerCampus’s annual #HerConference.
Since a good chunk of c+c readers are bloggers as well, I thought I’d relay some of the conversation here. (I’ve written a similar post in the past, and it ended up being one of my most popular reads.) Don’t worry if you’re not, though — there’s interesting tid-bits on time-management and whatnot in here, so read on.
So, to set the stage: Last Saturday, after too many snoozes and a morning SoulCycle class, I hopped on the subway and headed north to Columbia University (where I took a 20-minute public nap, which we’ll get to).
My PIC’s (Panelists in Crime) — Jess, Mackenzie and Carly — and I collectively spoke for about an hour, sharing personal experiences, predictions for the business of blogging and thoughts on work/life balance. I’ve shared my most Frequently Asked Questions before — which entails a few of my personal best practices and time management secrets — so I won’t repeat those in this post. (You can read it here.)
Our panel was very conversational and led by a moderator, so that’s how I’ll relay it back to you. The discussion went a little something like this:
(Moderator:) Introduce yourself. It’s likely that you and I have “met” prior to today. (Yes, you — reading this — and Twitter counts!), so I’ll spare you the intro. But if you’re wondering, you can learn more about me and my shoe collection in this post or this recent interview.
For those who manage your blog full-time, take us through a typical day. Carly took this question, as Jess and I have other full-time jobs and Mackenzie runs her store, Design Darling. Accordingly, she spends half of her day creating content for her blog and for social (photographing, writing, editing, etc); the other half answering e-mails and business inquiries.
For those of you with a full-time gig, how do you balance blogging too? My daily schedule varies (at the moment, for example, I’m in the air on my way back to NYC from San Francisco). Ultimately, though, with so many unique blog- and work-related responsibilities, I’ve found it’s best to channel focus on one or the other. When I’m at work, I’m working. Afterward (often until 2 a.m.) and on weekends, I’ll work on my blog-related tasks. Multitasking can be distracting and ultimately, a total time-suck, so wherever you are, be all there.
For more on how I stay focused at work (and my “10 before 10” trick), you can read this post.
Where do you do all of your blogging work? Anywhere with free WiFi, coffee and/or wine. If I’m at home and it’s after work, I’m usually standing in my kitchen at the counter (in these Minnetonka slippers) eating take-out. Weird, I know, but I’ve been sitting all day and I’d prefer to NOT feel my ass expand more than it already has. Sexy!
Where have you seen the most growth in the blogging world in the last year? Video, hands-down. The ease of filming/uploading video content online is exploding, and as a result, more people are ending up in front of the camera. If you’re not already thinking about how you can incorporate video into your content strategy, you should be.
How did you build following? By using social media as a conversation and platform for engagement/relationship-building.
What social media platforms did you focus on? To drive site traffic directly, Pinterest and Twitter. For sharing stories and pretty visuals (that are an extension of my c+c brand), I use Instagram. Carly’s really good at Tumbler; she was an early adopter to the platform and that’s where a key component of her audience is (teens and tweens), which is why that’s her best tool. Each should have a unique communication strategy, which is why I don’t auto-sync my channels. For example: Twitter is a dialogue — you should be balancing broadcast-style tweets (“New post!” LoOoOvE this [rewardStyle link]!”) with interactive/conversational tweets, too.
Logistically, though, is there anything else? Yes, comment on blog posts with thoughtful sentiment. Start conversations with people on Twitter. Proactively work the brands you want to work with into your content proactively — don’t wait for them to approach you.
Are you on social media all day? No, I use Tweetdeck to schedule tweets, Ahalogy to schedule pins and bit.ly to measure link analytics.
Where do you think bloggers have the most room for growth? Personally, I think we’re spreading ourselves to thin. Pick one or two or four social platforms (which are now essentially micro-blogs) and be really good at them. Be a goddamn expert. My core social platforms are where I curate my strongest content and build robust, real relationships with readers (friends).
What is your favorite part of running your blog business? The people, man. Always.
How do you handle blogger competition? That’s the funny thing about competition — in the end, you realize you’re really only competing with yourself. Why try and be “better than” someone else? Focus your energy on being the best possible version of your lovely little self so that brands and bloggers and people can’t imagine not working with you.
What’s been your favorite brand partnership so far? This is impossible to answer, but Jess and I recently did a fun collaboration with MZ Wallace. It’s one that I’m proud of because we had the idea, we put it on paper and we pitched it. You can’t just sit around and expect opportunities to come to you. In the words of Bone Thugs, you gotta “Get up, get out and git (get) it.”
Is there anything you would’ve done differently in the beginning of your blog? Nope — and I have some really embarrassing archives. (Don’t look through them!) There are no mistakes in blogging (and life) if you can learn from your experience and course-correct.
What is the most important quality someone who wants to turn their blog into their full-time gig should have? Know that there will be 3 a.m. mornings, excessive coffee drinking, money down the drain, and a handful of Internet haters, so be deeply, whole-heartedly in love with your craft. Like, head over high-heels in love with that shit.
Do you want to be a full-time blogger? No. I’m happy where I’m at, but I do want (and believe that) corals + cognacs will springboard into something else just as fulfilling. (Consulting, blog coaching, etc — time will tell. Suggestions?) Don’t worry, whatever that may be, I will still be blogging — just not only blogging.
Is there anything you know now that you wish you’d known when you first launched your blog? Yes, actually — I answered that question in this post!
What advice would you give to a blogger who is just starting out or is trying to take their blog to the next level? There is no definitive recipe for success; however, I believe that… Online, it’s all about authenticity and consistency. Establish your blog’s voice and stick to it.
Remember that people want to interact/get to know you as a person, not you as a dot-com. Offline, it’s about building and maintaining your relationships. Like I’ve said, though, don’t get so busy making a living that you forget to make a life.
**
After the panel, most of the questions that I personally received were related to writing and “staying authentic.”
For me, blogging is all about storytelling — sure, I’ll show you what I’m wearing, but I know you’re more interested in the story behind that. So, for one, let me tell you: On my way to the conference, I slept on the subway. Legit slept. on. the. subway. You’ve gotta get it in while you can, you know?
I also wore this red dress and a killer pair of stilettos to the conference — but up until the minute I walked into the door? This. And my favorite summer flats. Nothin’ to hide here, my friends.
Blogging is so glam, huh? Haha, hey — at least we’re in this together.
such great info here - would have loved to see you guys speak!! I get all red and sweat my ass off when public speaking… if only I were as good as you. practice makes perfect, right?
I’m always curious (read: nosy) about other bloggers’ approaches, strategies, etc… so I enjoyed this post so much.
I’ve tried jumping on the video bandwagon, but my internet’s slow ass bandwidth isn’t on board.
I was surprised to read that you don’t want to blog full-time, though I totally agree that nowadays, bloggers have to diversify for longevity.
I, too, have had many 2 a.m. mornings and occasionally wonder, “Why am I doing this to myself?” but writing brings me such joy that I don’t really have a choice.
Video is tough, but you’ll find a way… We’re all in the same boat, here!
So many 2 a.m. mornings, haha. I can’t even tell you how many Customer Service reps over at GoDaddy.com I’ve befriended in the past three years. The struggle!
No, don’t think I want to blog full-time, but it will certainly remain to be a cornerstone of whatever venture it carries me into over the next year. Time will tell, but nothing ’round here will change. : )
I really love how authentic (and hilarious) your blog is, and how your personality and style shine through. It’s always great and helpful for us newbie/overwhelmed bloggers when successful bloggers share their tips of the trade. Thanks for the post!
You. Are. My. Favorite. That is all! Kidding kidding but seriously - as a lot of the above comments have mentioned: thank you so much for always staying authentic, truthful, downright hilarious, and overall just human.
You did such an amazing job at the Her Conference!! I was so happy to meet you and listen to your advice! I’m also especially thankful I have this wonderful round up of all your advice to reference whenever I want Thank you!
It was nice to meet you too, Briana! I just read your conference recap — loved it! I agree, Columbia’s campus was SO beautiful (it was my first time there, too). Glad to hear you had a great time at the conference!
I feel like we’d be friends
maybe not
but probably
Dig all of your advice. Super straight-forward and inspiring to hear that you do what you do for you, that you make your own success/don’t wait for it, and that you also fall asleep in random places. #3ambedtime4lyfe
So glad they had you speak on the panel. You deserve it, girl.
Reading your blog posts daily, guarantees me a good laugh and I after a day like today I am thankful for them. Love your honesty and how open you are!! Look forward to seeing where your blog takes you and you take it.
Love this glimpse into what blogging is ‘really’ like, and your advice for other bloggers! I have to say, of all the bloggers I follow, you always seem the most ‘you’. You go Glen Coco.
Very nice piece Hallie! I love your blog and voice definitely makes you relatable and you and Jess are the two gals who inspired me to start blogging in the first place. It isn’t about fancy handbags and the picture perfect home and life…you girls are funny, silly and are down to earth, that’s what I think sets you guys apart from the rest of the bloggersphere!
xo,
Melissa
MissyOnMadison.com
Enter The Sandrea Jewels Giveaway Now -> http://bit.ly/1jixaYI
Honestly thank you so much for this! It’s really opened up our eyes in the world of blogging. At Midwest Prep, we’re best friends separated to Chicago and Milwaukee, who both have day jobs. This was so encouraging and uplifting that it really makes us want to go forth and pursue blogging and eventually open our own PR company. We absolutely love reading your blog and your voice is great! It’s so different from most other blogs out there. Keep it up sistaaa!
Hearing you speak in person and reading this recap (with- I spy!- my question included, woo hoo!) are equally as fun yay for conversation, whether in person or online! You da best, Hallie!
Xo,
Ingrid http://Www.smilingrid.com
I had a fairly successful healthy living blog from 2009-early 2012, but I’m getting back into it in a different context and I feel like SO much has changed since then. Thank you for sharing all this info- it’s very helpful and appreciated! I’ve been a lurker on your blog for several months and just wanted to tell you how much I enjoy your posts!
Such a killer post (and dress). I loved learned a little more about your journey through the blogosphere - have left feeling inspired and not so alone.
P.S. love that you blog from your kitchen, my blogging place is laying on the floor with Waffles perched on my back … #classy
This. Post. Thanks for being so honest and straightforward in all your answers. I really like your tone/voice because I feel like we’d just be standing in your kitchen together. I’ve stumbled across your blog before, but just opened up a ton of your links and can’t wait to read through them all!
What a great post! Sounds like a really fun and insightful event!
-Meg
http://www.smalltownsisters.blogspot.com
Awesome post!! I love how real you always are, it’s such an inspiration!
such great info here - would have loved to see you guys speak!! I get all red and sweat my ass off when public speaking… if only I were as good as you. practice makes perfect, right?
http://www.thecasualclassic.com
Thanks for the Ahalogy tip! I’ve been trying to find a site that schedules pins! One question..how do you sign up for it?
Hey, girl! I believe you have to request an invite, which you can do here: http://www.ahalogy.com/publishers
Thank you so much!
Whoops never responded, thank you so much!
I’m always curious (read: nosy) about other bloggers’ approaches, strategies, etc… so I enjoyed this post so much.
I’ve tried jumping on the video bandwagon, but my internet’s slow ass bandwidth isn’t on board.
I was surprised to read that you don’t want to blog full-time, though I totally agree that nowadays, bloggers have to diversify for longevity.
I, too, have had many 2 a.m. mornings and occasionally wonder, “Why am I doing this to myself?” but writing brings me such joy that I don’t really have a choice.
Good luck on c+c’s continued growth, girl!
Video is tough, but you’ll find a way… We’re all in the same boat, here!
So many 2 a.m. mornings, haha. I can’t even tell you how many Customer Service reps over at GoDaddy.com I’ve befriended in the past three years. The struggle!
No, don’t think I want to blog full-time, but it will certainly remain to be a cornerstone of whatever venture it carries me into over the next year. Time will tell, but nothing ’round here will change. : )
You have officially blown my mind - you can schedule pins?! GENIUS.
http://www.darlingdailyblog.com
Ahalogy changes the game, girl. Bookmark that!
You’re brilliant. Seriously, I loved this post.
Your hair is fabulous!
Great post! But damn-wish I had known about the conference! Would loved too have gone . Bummer!
Aw, next time! I think it was only promoted among their campus networks. Hope all is well on your end A! See you out & about soon, I’m sure.
I really love how authentic (and hilarious) your blog is, and how your personality and style shine through. It’s always great and helpful for us newbie/overwhelmed bloggers when successful bloggers share their tips of the trade. Thanks for the post!
-Katherine
http://thegreenbows.blogspot.ca
You. Are. My. Favorite. That is all! Kidding kidding but seriously - as a lot of the above comments have mentioned: thank you so much for always staying authentic, truthful, downright hilarious, and overall just human.
Haha - thank you, Sarah! That is really so sweet of you to say… Happy Friday!
You did such an amazing job at the Her Conference!! I was so happy to meet you and listen to your advice! I’m also especially thankful I have this wonderful round up of all your advice to reference whenever I want
Thank you!
xoxo
Briana
RoyallyPink.blogspot.com
It was nice to meet you too, Briana! I just read your conference recap — loved it! I agree, Columbia’s campus was SO beautiful (it was my first time there, too). Glad to hear you had a great time at the conference!
this is brilliant. love all of your answers said in your funny yet honest way! and one of these times that you’re out here, we need to get a drink!
I feel like we’d be friends
maybe not
but probably
Dig all of your advice. Super straight-forward and inspiring to hear that you do what you do for you, that you make your own success/don’t wait for it, and that you also fall asleep in random places. #3ambedtime4lyfe
So glad they had you speak on the panel. You deserve it, girl.
-gabrielle
We’d totes be BFFs (and I’m not just saying that because I want to steal the jeans you’re rocking in today’s post).
Best hashtag. Much love for the late night (/random public speaking) crew! Hope you have a great weekend. x
Reading your blog posts daily, guarantees me a good laugh and I after a day like today I am thankful for them. Love your honesty and how open you are!! Look forward to seeing where your blog takes you and you take it.
Xo
Brittany
Love this glimpse into what blogging is ‘really’ like, and your advice for other bloggers! I have to say, of all the bloggers I follow, you always seem the most ‘you’. You go Glen Coco.
Very nice piece Hallie! I love your blog and voice
definitely makes you relatable and you and Jess are the two gals who inspired me to start blogging in the first place. It isn’t about fancy handbags and the picture perfect home and life…you girls are funny, silly and are down to earth, that’s what I think sets you guys apart from the rest of the bloggersphere!
xo,
Melissa
MissyOnMadison.com
Enter The Sandrea Jewels Giveaway Now -> http://bit.ly/1jixaYI
Amazing advice, thanks for sharing. You are hilarious. I would hear you speak any day.
Honestly thank you so much for this! It’s really opened up our eyes in the world of blogging. At Midwest Prep, we’re best friends separated to Chicago and Milwaukee, who both have day jobs. This was so encouraging and uplifting that it really makes us want to go forth and pursue blogging and eventually open our own PR company. We absolutely love reading your blog and your voice is great! It’s so different from most other blogs out there. Keep it up sistaaa!
http://www.midwestprep.com
*slow clap*
You really are the best.
I really love this post. I was just thinking about how to focus my blog and this is a great reminder for me to just stay authentic to myself. Thanks!
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Hearing you speak in person and reading this recap (with- I spy!- my question included, woo hoo!) are equally as fun
yay for conversation, whether in person or online! You da best, Hallie!
Xo,
Ingrid
http://Www.smilingrid.com
I had a fairly successful healthy living blog from 2009-early 2012, but I’m getting back into it in a different context and I feel like SO much has changed since then. Thank you for sharing all this info- it’s very helpful and appreciated! I’ve been a lurker on your blog for several months and just wanted to tell you how much I enjoy your posts!
Amazing tips!Thank you for sharing them, I would love to hear you talk, you seem too funny/smart/qute
Such a killer post (and dress). I loved learned a little more about your journey through the blogosphere - have left feeling inspired and not so alone.
P.S. love that you blog from your kitchen, my blogging place is laying on the floor with Waffles perched on my back … #classy
I recently spoke at a conference and they were so relaxed about it that I took of my loubs and paced the stage barefoot
This was so helpful! Thanks for sharing! PS- love the dress!!!
You’re welcome, girl. And thanks! Can’t go wrong at Anthro (to my wallet’s dismay)…
Just catching up on posts and have to say - you look GORG in that first pick chica! xx
EatPrayWearLove
This. Post. Thanks for being so honest and straightforward in all your answers. I really like your tone/voice because I feel like we’d just be standing in your kitchen together. I’ve stumbled across your blog before, but just opened up a ton of your links and can’t wait to read through them all!
xo, katie
http://www.a-touch-of-teal.com